Diabetes support

Ultimately, this series was designed to drive incremental interest and membership of the company's portfolio support program — Cornerstones4Care.

The videos speak to those touched by diabetes, from those recently diagnosed with prediabetes, to those who have lived with diabetes for years, to friends and family members who play the role of caregiver. People can watch single episodes in any order, or watch the entire series from start to finish.

The video series has received just under 2 million views to date, and as a result, many of the videos have become prominent first-page selections in both google and YouTube search engines (all organic search)